In June 2023, a new furniture collection by La fabrique Allwood will be launched.

Specializing in the manufacturing of custom wood and steel furniture, residential and commercial, for several years now, we had this idea of ​​offering a collection of furniture made with love in Montreal.

After 8 years of training our network of clients in various environments, expanding and optimizing our facilities and building a solid team, we feel the need to create something new, something concrete, a collection of furniture of our own. We want to provide easy, affordable and fast access to a variety of furniture handmade in our Montreal workshop. After several months of development and ideation, we reveal a selection of minimalist and timeless furniture. Without reinventing the table, we believe that with the different options of wood and dimensions, everyone will be able to find a piece of furniture for life. A range of 6 tables in wood or made of wood and steel are available in 5 native wood species and three practical formats.

To enhance the collection, we are making available three benches that can be matched with different tables or used as an entryway or side bench. Then, our two most popular stools are available in two different heights, either for the island or for a bar. Finally, two coffee tables and a nice duo of side tables are available in our selection of hardwood species as well as our two steel colors.

To create this collection, we surrounded ourselves with a small internal team nicknamed the ''design committee'' to brainstorm on the models and options we wanted to offer. We were inspired by our best-selling custom-made products, revisited classic models and current trends. From there, what emerged is what we present to you today. A collection of timeless and durable furniture.

To present this new collection, we needed a new website and an up-to-date interactive transactional platform.

To help us build this renewal, we collaborated with six local digital and artistic agencies to set up a brand new transactional website including a new graphic image and a 3D configurator allowing you to visualize your future furniture in an ultra-realistic way.

Website, e-commerce and digital image: Instynct
3D Configurator: Edge Dimension
Photography: Shoot Studio
Video: Charleswood
Writing, SEO & social networks: Hamak digital agency
Communication: Oui l'agence

Our next blog post will focus on MTL ASH, a species that we are proud to promote in collaboration with the Bois Public organization .