Renewal for 2023
In June 2023, a new collection of furniture signed La fabrique Allwood is born.
Specializing in custom wood and steel furniture for residential and commercial use for many years, we had this idea to offer a collection of furniture made with love in Montreal.
After 8 years of building our network of customers in various areas, expanding and optimizing our facilities and building a solid team, we felt the need to create something new, something concrete, a furniture collection of our own.
We want to provide easy, affordable and quick access to a variety of handmade furniture in our Montreal workshop.
After several months of development and ideation, we unveil a selection of minimalist and timeless furniture.
Without reinventing the table, we believe that with the different wood and size options, everyone will be able to find a piece of furniture for life.
A range of 6 tables in wood or made of wood and steel are available in 5 native wood species and three practical sizes.
To enhance the collection, we are making available three benches that can be paired with different tables or used as an entrance or side bench.
Next, our two most popular stools are offered in two different heights, either for the kitchen island or for a bar.
Finally, two coffee tables and a nice duo of side tables are offered in our selection of hardwoods and two steel colors.
To create this collection, we surrounded ourselves with a small in-house team called the “design committee” to brainstorm on the models and options we wanted to offer. We drew inspiration from our best-selling custom designs, revisited classic models and current trends. The result is what we are presenting to you today. A collection of timeless and durable furniture.
To present this new collection, we needed a new website and a modern interactive transactional platform.
To help us build this new look, we collaborated with six local digital and artistic agencies to create a brand new transactional website with a new graphic image and a 3D configurator that allows you to visualize your future furniture in an ultra realistic way.
Website, e-commerce and digital image: Instynct
3D configurator: Edge Dimension
Photography: Shoot Studio
Copywriting, SEO & social media: Hamak digital agency
Communication: Oui L’agence
Our next blog post is about the MTL OAK, the essence that we are proud to promote in collaboration with the organization Bois Public.